This week we focus on #iHeart11 strategy.

Defining your Business Strategy.

How you define your business strategy will determine the direction of your business and what it will look like in the future. By defining your business strategy clearly, you can develop your business or growth plan to achieve your business goals.

Remember, you cannot be all things to all customers. You do not have to be the market leader to compete successfully, but you do need to focus on your company’s strengths to find a way to differentiate from other competitors.

Once defined, your business strategy sets priorities for the company and management team and helps you attract and retain the talented workers you need. Although each department in your company may focus on different priorities to accomplish specific tasks, these priorities should not conflict with the overall strategic direction of the company.

Your business strategy can be defined in either several paragraphs or be written as a set of strategic statements. It is a summary of how the company will achieve its goals, meet the expectations of its customers, and sustain a competitive advantage in the marketplace. Your business strategy should answer these questions:

  • Why is the company in business?

  • What are we best at doing?

  • Which customers should we continue to serve or start serving?

  • Which products/services should we stop offering, continue to offer, or start offering?

A single strategy briefing can help a team perform better, but the real magic happens when briefings roll down through an entire organization. When that occurs, the company’s strategy is broken into a cascade of discrete but linked elements. In the end, people will be strategically aligned and operationally autonomous—a combination that is one of the hallmarks of high-performance organizations.

#iHeart11 Strategy.

This week we look at one of the first Ricoh #iHeart11 strategies, Communication Services.

The infographic below illustrates how Communication services can benefit your business.

New Partner Marks.

Further on to the mail you received regarding your new business partner classifications. If you have any queries or inquires regarding your new classification please send a mail to Kagiso at or to Hennie at with the subject "New Partner Marks inquires."

Facebook News.

Consensus supports golf day

Consensus Rustenburg supported Laerskool Dawid Brink golf day held on the 29th of July . A quote from the consensus team: "We always have the best time at the Laerskool Dawid Brink golf days. A big thanks to Cindy, Andre S and Alice that made all this possible."

If you would like to send stories our way please don't hesitate to contact Kagiso on and we will be sure to share it with the Ricoh family!

#business #iHeart11 #communications #strategy #golfday

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